strategy and data for different outcomes: digital, offline, PR, content, activation, performance, etc.
For the last 19 years, I've been working for a large variety of clients at Ad agencies:
- Jung von Matt - Hamburg: Mercedes-Benz and Obi (DIY and home improvement chain).
- Fischer América: SWU - Vigor Dairy Products, Starts With You Sustainability Festival, Caixa Bank, Medley Pharmaceuticals.
- F/Nazca Saatchi & Saatchi: Honda (retail division), Claro TV, P&G Pampers.
- Leo Burnett: Bradesco Bank
- R/GA:YouTube and Next Bank.
- 11:11 São Paulo: Copa Airlines, Mosaic Fertilizers
Midway through my career, I ventured into the startup world bringing creative strategy to companies,
such as Uber (2018 - 2019), Kavak (2021), and led the creative team at BYJU’s Learning in Brazil -
then the world’s largest EdTech based in India (2021 - 2022).
Back to agencies now, I'm currently experiencing a different challenge as a
Creative Director at Pullse, engineering pop culture campaigns for Casas Bahia,
one of the largest retail companies in the country and part of the Brazilian affective memory.
Along the way, I was fortunate to reach some professional achievements like Cannes Lions,
Wave Festival and ADC awards, and recognitions like Young Lions Brazil Shortlist (2012 and 2014).
Looking for a creative leader who bridges brand, sales, and retail
with a 360° business vision? Let’s talk.
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