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ANGELO CAMPANA
Creative Director // Copywriter
+55 11 99627-7932
Antarctica Beer turned a simple bar table into a full samba drumming session. A mix of design, music and technology that they can play with and help preserve the essence of Brazil's popular culture, supported by a digital platform that would record the beats and allow people to share them with friends on social media.
THE SAMBA TABLE
Brazilians drum on bar tables to "play along" with musical groups. Antarctica Beer turned these bar tables into samba percussion instruments, so people could do it properly.