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ANGELO CAMPANA
Creative Director // Copywriter
+55 11 99627-7932
Antarctica Beer turned a simple bar table into a full samba drumming session. A mix of design, music and technology that they can play with and help preserve the essence of Brazil's popular culture, supported by a digital platform that would record the beats and allow people to share them with friends on social media.
THE SAMBA TABLE
Brazilians drum on bar tables to "play along" with musical groups. Antarctica Beer turned these bar tables into samba percussion instruments, so people could do it properly.

BIRTHDAY
This campaign was created to launch Uber Rewards Program for drivers, encouraging drivers to go the extra mile for their riders.

"When 5 Stars aren't enough, we create the 6th.
 6-Star Club. The reward program for drivers who make the difference.


+3 years leading and engineering pop-culture campaigns for Brazil’s most iconic retail chain, and a true part of the country’s collective memory. 
One less "Love Me Tender" can save up to 26 liters of water. / Leave your inner singer out of the shower.



One less "Like a Virgin" can save up to 33 liters of water. / Leave your inner singer out of the shower.



One less "Thriller" can save up to 54 liters of water. / Leave your inner singer out of the shower.
A tear-off calendar created to recruit new creative talents to Jung von Matt. 365 different comical resignation letters. One chance per day.